LMD Power Marketing

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Why Your Company Can’t Afford to Rely Solely on Word of Mouth for Lead Generation…
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Word of mouth can do wonders for your business, particularly in the power industry. We’ve heard it all before – happy customers are what generates referrals. After all, what’s stronger…

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Setting and Forgetting Your Brand – for Decades
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What is a brand? A brand is the perception that your key stakeholders (current and prospective clients, employees, partners, industry and media) have of your company. That perception is created…

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What your Website says about your Business; the Good & Bad
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The power industry is an industry based on technology, but yet a lot of company websites in the industry appear so dated. Outdated websites might suggest that your business, products,…

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Providing the ROI of Your Marketing Activities
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Measuring the ROI (return on investment) of your marketing activities was the top marketing challenge, according to the 2015 State of Inbound report. But it’s a vital way for marketers…

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hiring an agency or an employee
11 Benefits to Working With an Agency vs. Hiring an Employee.
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Pros-and-cons-of-hiring-an-employee-vs-an-agency  If corporate thinking shifted, and Marketing was not viewed as a cost center, but rather as an investment, then we could focus on the things that count – value…

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How Power Marketing Went From a Dream to a Reality
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After many years of working with small to medium size companies in the Power and Oil & Gas industry, I saw a clear opportunity to help these companies in a…

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