The power industry is an industry based on technology, but yet a lot of company websites in the industry appear so dated. Outdated websites might suggest that your business, products, and service are outdated.

Keeping your website copy updated regularly is one thing. But it will probably be quite hard for users to tell when the last time your copy was updated. However, it’s much easier for them to take a look at the design of your website and figure out when it was last updated.

You might think the design of your website isn’t important. But it can have a big impact on someone’s perception of your business. That can be the difference between them becoming a customer or going elsewhere.

Out of date websites can be associated with suspicious websites. The last thing you want is someone taking a look at your website and thinking you’re going to take their money and never send them what they ordered.

While it’s true that not all suspicious websites look out of date, an out of date website is something people will often see and say “nope”, and hit the back button.

Humans are very visual, and we do judge things and make decisions based on appearances.

How to fix it: If it’s been a few years since your website had a redesign, there’s no time like the present!