Monthly Archives :

August 2016

Why Your Company Can’t Afford to Rely Solely on Word of Mouth for Lead Generation…

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Word of mouth can do wonders for your business, particularly in the power industry. We’ve heard it all before – happy customers are what generates referrals. After all, what’s stronger social proof than someone raving about the company that helped solve all their problems? But is word of mouth enough to generate the right leads…

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Setting and Forgetting Your Brand – for Decades

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What is a brand? A brand is the perception that your key stakeholders (current and prospective clients, employees, partners, industry and media) have of your company. That perception is created through every single interaction with your company at every single brand touch-point. A great brand stands the test of time – to a point. Making…

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What your Website says about your Business; the Good & Bad

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The power industry is an industry based on technology, but yet a lot of company websites in the industry appear so dated. Outdated websites might suggest that your business, products, and service are outdated. Keeping your website copy updated regularly is one thing. But it will probably be quite hard for users to tell when…

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Providing the ROI of Your Marketing Activities

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Measuring the ROI (return on investment) of your marketing activities was the top marketing challenge, according to the 2015 State of Inbound report. But it’s a vital way for marketers to understand the effectiveness of each particular marketing campaign, piece of content, etc. Plus, proving ROI often goes hand-in-hand with making an argument to increase…

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