A social media contest has many benefits when done properly and effectively. Contests are a great way to give businesses a boost in terms of awareness and really connecting with…
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2017 Planning: Marketing Budgets Have Gone Up Not every small business has the luxury of having a full-time Marketing Director on payroll, leaving those without a lot of marketing experience…
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CTOTF 42nd Anniversary Spring 2017 Conference & Trade Show From visibility to credibility, exhibiting at a trade show has hundreds of benefits for your business. Establishing a presence, whether big…
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Once again, Power-Gen International 2016 was a success! It’s always a joy to see this sculpture there. Sergio Furnari is known worldwide for his life size sculpture “Lunchtime on a…
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If your brand were a person, who would it be? And would you want to be associated with them? As brands mature with age, some aspects of the original…
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Rebranding. Old vs New Sooner or later the time comes when your corporate identity is no longer working for you, but against you. Recognizing when it’s time for a…
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Word of mouth can do wonders for your business, particularly in the power industry. We’ve heard it all before – happy customers are what generates referrals. After all, what’s stronger…
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What is a brand? A brand is the perception that your key stakeholders (current and prospective clients, employees, partners, industry and media) have of your company. That perception is created…
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The power industry is an industry based on technology, but yet a lot of company websites in the industry appear so dated. Outdated websites might suggest that your business, products,…
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