Why Should I Hire A Marketing Agency For My Business?

Part 1: 2-part series

Hiring a marketing agency to achieve the results you want for your business, could be the best decision you could make. Especially when you compare it hiring.

Should I Hire an Employee or a Marketing Agency?

Organizations that have neither the time nor inclination to DIY are left with a choice; either hire an employee or hire an outside agency. In many instances, business owners lean towards hiring an employee because that has been the de-facto process in the past to solve an immediate need. Additionally business owners may have the perception that an outside agency is far more expensive than hiring in-house staff. The problem with this rationale is that most of the time, owners don’t have a true basis for comparison.

While the numbers are averages and should be adjusted based on your needs, location of business, etc. This inforgraphic should give you a better understanding of the approximate costs of hiring each one.

Why Should I Hire A Marketing Agency For My Small Business?

In addition to sunk costs in hiring the right employee, the effective execution of many marketing tasks requires extensive software applications which require money……..lots of it in the form of upfront purchases and annual subscriptions of graphics programs, ppc management apps, business metrics software and a whole host of other requirements.

In addition to the pure cost factor of hiring an employee, there is one additional factor that needs to be considered. It would be exceptionally difficult to find one person that possesses each of the skills required to execute your strategy. This would most likely require your new marketing hire to outsource at least some of these tasks to outside agencies, which really blows this comparison out of the water.

As you can see after taking these factors into consideration, hiring marketing staff is no bargain.

Simply click the link below and let’s start a conversation on how our agency can help you.