Benefits

Specialized Expertise

This is a major reason why consultants are sought out and valued by their clients – an organization needs the special expertise that is scarce, or non-existent in their own company.

To find someone with expertise comparable to a consultant that specializes in Power, Energy, Oil and Gas industries, most companies would need to hire a senior level employee, at a senior level salary. Finding that person can be like trying to find a needle in a hay stack.

Hire for Only the Hours You Need

Your organization may not need a full-time marketing manager.

If you go the traditional route you may become hard-pressed to find a qualified new hire willing to work less hours. Which means you may wind up hiring, and paying for, a full time, management level employee to do what is really only a part-time job.

Save Money by Spending Your Budget Wisely

A marketing consultant’s expertise can also save you money. As a business owner or manager you are probably approached by sales people all the time. Whether it’s advertising, or a new software tool created to “make marketing easier”, your consultant is a trusted go-to person.

Based on understanding your industry, a marketing consultant can tell you what to turn away and what to consider.

Avoid HR Headaches

A consultant is not an employee, and therefore you are completely free of all the HR headaches, and costs, that come into play when you hire someone.

This includes recruiting, turn-over, training and orientation, vacation coverage, payroll, sick time, stress leave, paper work, personal days, mat leave and continued education, just to name a few.

Tax Deductions

Like the salaries you pay your employees, the investment you make in a consultant is a tax deductible expense for your business.

Experience

If we’re comparing hiring a consultant to hiring a junior level employee, there is no comparison. When you hire a reputable consultant you can be confident that he or she knows what to do and will get it done.

When you try to save money, by hiring an employee with little experience, it’s like paying someone to learn as they go, with your brand as the guinea pig.

Consultants are Objective and Smart

Let’s face it, with anything in life it sometimes takes someone from the outside looking in to see what’s wrong. Your employees may have a vested interest in “what you’re doing now.” because they do it. But, if it’s not working well, a consultant can be that valuable third party to look at things without attachment and tell you what needs to happen, and why.

Bringing in a consultant is a great way to breath new life into your marketing efforts and make sure you have a strategy that works.

Consultants are 100% Productive from the Get-Go

According to a report, it takes a new employee about 6.2 months to reach 100% productivity.

Consultants are pretty much 100% productive from the get-go. We don’t need to ‘learn the job’, you’re hiring us because we already know the job, know your industry and can hit the ground running.

Yes, we need to learn about your company, but that’s the cost of entry to anyone being able to recommend the most strategic plan of action.

No Additional Overhead

Typically, a consultant already has an office and all the equipment they need to get the job done (laptop, printer, stationary, computer programs, etc.). When hiring a new employee all of this, and more, must be provided by your company. A consultant arranges their own training, on their own time and dollar.

Efficiency for Short Term and Urgent Projects

Consultants are ideal when an organization has a one-off marketing project, on a tight timeline. It needs to be executed quickly and efficiently. There is no time for a lengthy hiring and orientation process.

The consultant knows when the contract will be over and your organization avoids the obligations that can come with hiring an employee.