If corporate thinking shifted, and Marketing was not viewed as a cost center, but rather as an investment, then we could focus on the things that count – value and ROI.

1. Specialized Expertise in the Power Industry

This is a major reason why consultants are sought out and valued by their clients – an organization needs the special expertise that is scarce, or non-existent in their own company. LMD Power Marketing has 9+ years of experience in the power industry.

To find someone with expertise comparable to a consultant, most companies would need to hire a senior level employee, at a senior level salary. Finding that person, can be like trying to find a needle in a hay stack, especially a marketing professional that specializes within the power sector and one that has an existing network.

2. Experience

If we’re comparing hiring a consultant to hiring a junior level employee, there is no comparison. When you hire LMD Power Marketing, you can be confident that we know what to do and will get it done.

When you try to save money, by hiring an employee with little experience, it’s like paying someone to learn as they go, with your brand as the guinea pig.

3. Hire for Only the Hours You Need

Your organization may not need a full-time marketing manager.

If you go the traditional route you may become hard-pressed to find a qualified new hire willing to work less hours. Which means you may wind up hiring, and paying for, a full time, management level employee to do what is really only a part-time job.

A better option may be to hire LMD Power Marketing for 15 hours a week…or more, or less.

4. Consultants are Objective and Smart

Let’s face it, with anything in life it sometimes takes someone from the outside looking in to see what’s wrong. Your employees may have a vested interest in “what you’re doing now”…because they do it. But, if it’s not working well, a consultant can be that valuable third party to look at things without attachment and tell you what needs to happen, and why.

Bringing in LMD Power Marketing a great way to breath new life into your marketing efforts and make sure you have a strategy that works, not just a process that happens because “that’s what we’ve always done”.

5. Save Money by Spending Your Budget Wisely

A marketing consultant’s expertise can also save you money. As a business owner or manager you are probably approached by sales people within the power industry all the time. Whether it’s advertising, or a new software tool created to “make marketing easier”, your consultant is a trusted go-to person.

Based on understanding your business, LMD Power Marketing can tell you what to turn away and what to consider.

6. Consultants are 100% Productive From the Get-Go

According to studies, it takes a new employee about 6.2 months to reach 100% productivity.

Consultants are pretty much 100% productive from the get-go. LMD Power Marketing doesn’t need to ‘learn the job’, you’re hiring us because we already know the job, and can hit the ground running.

Consultants are self-starters and experts at jumping in and getting a job done without hand-holding. Yes, we need to learn about your company, but that’s the cost of entry to anyone being able to recommend the most strategic plan of action.

7. Avoid HR Headaches

A consultant is not an employee, and therefore you are completely free of all the HR headaches, and costs, that come into play when you hire someone.

This includes recruiting, turn-over, training and orientation, vacation coverage, payroll, sick time, stress leave, paper work, personal days, mat leave and continued education, just to name a few.

8. No Additional Overhead

Typically a consultant already has an office and all the equipment they need to get the job done (laptop, printer, stationary, computer programs, etc.). When hiring a new employee all of this, and more, must be provided by your company.

Ongoing training and staff development is another time and cost consideration of hiring an employee. In 2015 employees spent 32 hours per year on training; that’s almost a week of lost productivity in addition to the hard cost of that training.

9. Tax Deductions

Like the salaries you pay your employees, the investment you make in a consultant is a tax deductable expense for your business. The HST you pay on this expense is an Input Tax Credit that you get back in the form of savings when your accountant files your HST.

10. Efficiency for Short Term and Urgent Projects

Consultants are ideal when an organization has a one-off marketing project, on a tight timeline. It needs to be executed quickly and efficiently. There is no time for a lengthy hiring and orientation process.

LMD Power Marketing knows when the contract will be over and your organization avoids the obligations that can come with hiring an employee.

11. Established Team of Professionals

Not only are consultants naturally exposed to “other” ways of doing things in each engagement they accept, LMD Power Marketing provides access to wider breadth of talented professionals with specialties in PR, design, technical writing, and more; essentially they provide access to a whole marketing department that is available only when you need them and therefore, saves you valuable time and money.

LMD Power Marketing is a single-source solution for your trade-show, marketing, consulting and lead generation needs in one place.