Capture interest and funnel it into profitability with online lead generation.
Is your website driving leads for your business? Real leads that your sales team can close? Most B2B companies struggle with the strategy of online lead generation through their website. They’re unsure where to begin, or how to begin.
But like all companies, they know they need leads — better leads, and more of them. Website lead generation is probably your most important marketing process. Your site is your calling card and your face to world. Customers research companies online long before your sales team can reach them and immediately after they do. Your website is a 24/7 sales tool that never sleeps.
It happens every day. It’s common, but it’s not simple. There are dozens of little factors involved in lead generation. Some do it well, but most don’t. The difference is in the site. A lead generation website has a specific set of pages, each with specific elements.
The website is gently leading the person through a series of steps: awareness, interest, trust, then action. That’s a classic “conversion funnel.” Notice how the pages align with steps in the funnel:
This only works if each page in the process is built for the purpose. Each page needs a set of elements that keeps the process moving.