Content Marketing – LMD Power Marketing

Content marketing that tells your story

You may hear about “content marketing” all the time, but what does it really mean? Is it blog posts? Videos? White papers? Where do newsletters fit in? And what about SEO? It can feel pretty overwhelming. Content marketing is tough. Often, companies think that it seems like the easiest strategy for growth. You just post stuff, right? Of course, that’s an incredible simplification. Much, much more work and thought goes into successful content marketing.

“Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.”

It’s not enough to have a great strategy. You also need to write stand-out content. But it’s not enough to have stellar content. You also need a rock-solid strategy. To make things even more complicated, content marketing is almost never an isolated marketing strategy. It dovetails into social media, advertising, SEO, email marketing, and so many other facets of your marketing and growth. What you need is the expertise to leverage that knowledge to reach your target audience with valuable and informative content that turns them into customers.

We offer a complete package of content marketing competencies to help your company stand out. Add to that our knowledge of the Power, Energy, Oil and Gas industries and you have a powerful partner.

We know content marketing. Our four-step process results in a plan that is evidence-based, strategic, and do-able.

STEP 1: GETTING TO KNOW YOU

THIS IS WHERE WE LISTEN CLOSELY TO DISCOVER WHO YOU ARE AND WHAT YOUR COMPANY GOALS LOOK LIKE. WE ALSO RESEARCH YOUR AUDIENCE AND POTENTIAL CUSTOMER BASE.

Buyer personas – Who is buying from you now and who else would you like to reach?
Keyword search estimates – What are the volume and competitiveness of your words and phrases?
Competitive link analysis – Competitive analyses allow you to directly crawl your competitors’ sites to discover valuable backlink opportunities that they may be using to outrank you organically.What’s going on in the industry?
Data collection – What are your current site and social media analytics, and how does the rest of your marketing strategy fit?

STEP 2: SETTING THE STAGE

THIS IS WHERE WE STRATEGIZE AND PREPARE. WE DO A FULL SITE AND CONTENT AUDIT AND MAKE SURE EVERY RESULT WE’RE GOING FOR IS TRACKABLE AND MEASURABLE. ONCE WE’VE BUILT A FOUNDATION OF FACTS, WE’LL FIND THE PERFECT COMMUNICATION MIX TO REACH, ENGAGE AND PERSUADE YOUR TARGET MARKET.

Identify conversion opportunities
Define and set up content management systems, logistics, and approval processes, and identify content sources
Brainstorm content ideas that will educate, entertain, and engage your audience

STEP 3: DESIGNING AND IMPLEMENTING YOUR CONTENT MARKETING SOLUTION

ONGOING CONTENT INITIATIVES REQUIRE SEVERAL KEY DECISIONS: WHAT KIND OF CONTENT? HOW OFTEN? AND WHERE WILL IT GO?

Choose SEO optimized blog posts, templates, videos, infographics, white papers, newsletters, case studies, podcasts, and reliable external content
Determine frequency by keyword and tra ic goals
Establish an editorial calendar
Generate content
Develop a social media plan to support content marketing

STEP 4: ANALYTICS AND REPORTING

FIGURING OUT WHAT WORKED IS THE MOST IMPORTANT STEP OF ALL. OUR WORK HERE IS DONE WHEN WE CAN PROVE TO YOU THAT YOUR INVESTMENT IS PAYING OFF. WHETHER IT’S PAGE VIEWS, WEBSITE VISITS, CONVERSION OF PROSPECTS, OR THE BOTTOM LINE, WE’RE CONFIDENT YOU’LL SEE RESULTS, INCLUDING:

Monthly reports showing the value of your investment
Key metrics and performance indicators
Tools to measure ongoing results

Here’s what LMD Power Marketing’s content marketing team will deliver to help you build a thriving online following:

A long-term content marketing schedule

We’ll plan out how to market and optimize high-quality content long-term that will provide you with the content you need to gain customer attention, maintain interest, and expand to reach new prospects.

Compelling, marketable content to build your credibility and prospects’ trust

We will ensure the content we create is high-quality, original, and optimized for today’s major search engines. We will also guide you in removing any outdated SEO attempts that may be hurting your search ranking viability. We will post regularly on high authority blogs within the industry to get notoriety around your business, while taking advantage of completely un-tapped audiences.

A list of leads that eagerly awaits your emails and responds to your promotions

Communicating with your prospects via email is a great opportunity to amplify their interest to do business with you over time. We’ll build your prospect list for you using emails, carefully balancing content between delivering value and making offers.

Social strategy that will turn your followers into active engagers

We will show you how you can go from posting like a person, to posting like a business poised to convert followers into engagers and paying customers.