Power-Gen International LMD Power Marketing 2018

Trade Show Marketing

Done right, exhibiting at a tradeshow can be a quick path to increased business and profits. Done wrong, tradeshow marketing can be a quick way to blow a big chunk of your marketing budget.

Having an exhibit in a trade show can enhance your company’s lead generation, increase brand awareness and reinforce customer relationships. Unfortunately, most businesses don’t understand how to make the most of their participation in trade shows and miss terrific opportunities for growth.

If you aren’t using marketing strategies to maximize your trade show participation, you’ll be wasting your time, money and opportunities for prospects. Marketing and branding are critical to your exhibiting success. We can help you deliver your company’s expertise at the show, then help you create a post show plan to follow up on all those new leads after the show. Trade shows can be one of the most powerful brand experiences for your preferred target market. That’s why the most successful B2B businesses spend 39% of their marketing budgets on their trade show exhibits.

Is your company making these mistakes?

✘ Not Partnering with Professional Marketing Company  ✘ Not planning ahead  ✘ Going Cheap  ✘ Forgetting about social media  ✘ No Pre & Post Show Marketing  ✘ Old Display or Bad Booth Graphics  ✘ Failure to Follow-up Leads  ✘ No Staff Training or Sending the Wrong Staffers  ✘ Not Scheduling Meetings in Advance  ✘Not Asking the Right Questions to Visitors  ✘ Not Taking Notes  ✘ Going to the Wrong Show

Power Marketing founder, Lisa Delliacono, has over 450 power generation trade shows, conventions and user groups under her belt. Ms. Delliacono has developed strong relationships with power generation industry partners—including Oil & Gas companies, power plant owners, vendors, service providers, and the media—that have helped her coordinate innovative and new marketing opportunities through profitable collaborative efforts. Let our experienced team help your company with tradeshow marketing to ensure you’re getting ROI. Contact us today!