Increase your organic search appeal on Google and other search engines.
LMD Power Marketing develops really solid SEO strategies to get you where you need to be. If you think of the SEO strategy as a road map then the SEO strategy is where we start to actually drive. Like all road trips, despite the best laid plans you sometimes have to reassess your route and make adjustments.
Through an SEO retainer, we will execute your strategy and continue to refine as needed as we move forward. SEO isn’t something you do once, it takes constant tweaking and measuring to improve and retain rankings over time. With a retainer, we’ll stay on top of how your competitors are performing in relation to your rankings and make any necessary technical and content changes to your website that will help improve your position.
Google changes its ranking algorithm regularly so we keep on top of what’s new. The retainer allows us the time to regularly review your website to make sure none of Google’s changes will impact your rankings and if it does, refine the approach as needed.
Scope of Services:
We’ll start by having a kick-off meeting to review the audit and get your feedback on where we plan to focus our efforts so we all know we’re on the page starting out.
We’ll make sure your analytics tools are set up properly and configure Google Analytics and Google Webmaster Tools to measure what traffic is contributing to your sales conversion.
We use other valuable tools like Moz that provide information on where your links are coming from, competitive analysis, keyword research tools, brand monitoring, and more.
Based on the audit, we’ll execute any necessary changes to your site which may include things like content edits, changing the title and meta description, updating your robots.txt and XML sitemap, using 301 redirects, and making usability tweaks to the design.
Landing pages help you rank for targeted keywords and we’ll help you develop them. Instead of one page trying to rank for multiple keywords, it’s better to create a separate page for every keyword you want to target. The page should contain valuable, in-depth content that’s way better than your competitors. The more useful and comprehensive your landing page, the higher Google will place in their search rankings.
This is where we engage with people to receive links. The goal is to get high quality vs. high volume links as Google penalizes sites that have too many low quality links. How will we do this?
- Engaging influencers associated with your brand, commenting on their blog articles, sharing their social media posts, and eventually sending them emails requesting links.
- Publishing high-quality, free content and posting it to social media. This is what’s known as link bait. It could be a free tool like a pricing calculator, an e-book, an in-depth guide on a topic that’s important to them and relevant to your brand, or a helpful infographic.
- Engaging and contributing to forums, groups, and other more targeted communities that are likely to share and blog about your content.
It’s important to understand that SEO takes time to see results so you won’t see an major increase in traffic or revenue within the first month. However, good things do come to those since with SEO the return on investment is high over time. Once you build SEO momentum the value lasts for a long time, unlike advertising that stops driving traffic as soon as you stop paying for ads.
At LMD Power Marketing we not only believe in the power of SEO, we understand it. It’s not the ‘black art’ you may have heard it described as by naysayers and novices. SEO is a science and like all scientists, we’re constantly conducting experiments, staying abreast of the latest research and best of all, none of it involved scary white lab coats or testing on adorable bunny rabbits. The SEO retainer allows us to be an extension of your marketing team not just once a month but full time.