Content marketing that tells your story
You may hear about “content marketing” all the time, but what does it really mean? Is it blog posts? Videos? White papers? Where do newsletters fit in? And what about SEO? It can feel pretty overwhelming. Content marketing is tough. Often, companies think that it seems like the easiest strategy for growth. You just post stuff, right? Of course, that’s an incredible simplification. Much, much more work and thought goes into successful content marketing.
It’s not enough to have a great strategy. You also need to write stand-out content. But it’s not enough to have stellar content. You also need a rock-solid strategy. To make things even more complicated, content marketing is almost never an isolated marketing strategy. It dovetails into social media, advertising, SEO, email marketing, and so many other facets of your marketing and growth. What you need is the expertise to leverage that knowledge to reach your target audience with valuable and informative content that turns them into customers.
We offer a complete package of content marketing competencies to help your company stand out. Add to that our knowledge of the Power, Energy, Oil and Gas industries and you have a powerful partner.
We know content marketing. Our four-step process results in a plan that is evidence-based, strategic, and do-able.
THIS IS WHERE WE LISTEN CLOSELY TO DISCOVER WHO YOU ARE AND WHAT YOUR COMPANY GOALS LOOK LIKE. WE ALSO RESEARCH YOUR AUDIENCE AND POTENTIAL CUSTOMER BASE.
- Buyer personas – Who is buying from you now and who else would you like to reach?
- Keyword search estimates – What are the volume and competitiveness of your words and phrases?
- Competitive link analysis – Competitive analyses allow you to directly crawl your competitors’ sites to discover valuable backlink opportunities that they may be using to outrank you organically.What’s going on in the industry?
- Data collection – What are your current site and social media analytics, and how does the rest of your marketing strategy fit?
THIS IS WHERE WE STRATEGIZE AND PREPARE. WE DO A FULL SITE AND CONTENT AUDIT AND MAKE SURE EVERY RESULT WE’RE GOING FOR IS TRACKABLE AND MEASURABLE. ONCE WE’VE BUILT A FOUNDATION OF FACTS, WE’LL FIND THE PERFECT COMMUNICATION MIX TO REACH, ENGAGE AND PERSUADE YOUR TARGET MARKET.
- Identify conversion opportunities
- Define and set up content management systems, logistics, and approval processes, and identify content sources
- Brainstorm content ideas that will educate, entertain, and engage your audience
ONGOING CONTENT INITIATIVES REQUIRE SEVERAL KEY DECISIONS: WHAT KIND OF CONTENT? HOW OFTEN? AND WHERE WILL IT GO?
- Choose SEO optimized blog posts, templates, videos, infographics, white papers, newsletters, case studies, podcasts, and reliable external content
- Determine frequency by keyword and tra ic goals
- Establish an editorial calendar
- Generate content
- Develop a social media plan to support content marketing
FIGURING OUT WHAT WORKED IS THE MOST IMPORTANT STEP OF ALL. OUR WORK HERE IS DONE WHEN WE CAN PROVE TO YOU THAT YOUR INVESTMENT IS PAYING OFF. WHETHER IT’S PAGE VIEWS, WEBSITE VISITS, CONVERSION OF PROSPECTS, OR THE BOTTOM LINE, WE’RE CONFIDENT YOU’LL SEE RESULTS, INCLUDING:
- Monthly reports showing the value of your investment
- Key metrics and performance indicators
- Tools to measure ongoing results