Engage with sponsored content that intercepts interest.
Boost your content to the world’s largest professional audience on desktop, smartphone, and tablet. LinkedIn users actively peruse content on this popular professional network, becoming exposed to new ideas, perspectives and opportunities.
What you can do with Sponsored Content:
- Get your company’s updates to more people and attract new followers
- Reach just the right audience with our comprehensive targeting options
- Get your message out on every device: desktop, tablet, and mobile
- Set your own budget and choose from cost per click or cost per impression options
- Use Direct Sponsored Content to easily test your messaging
- Track the number of leads you’re getting from your ads on LinkedIn with conversion tracking
- Seamlessly generate more leads with pre-filled Lead Gen Forms
Dynamic Ads
Grab attention with dynamically generated, personalized display ads.
Why LinkedIn Dynamic Ads?
Select the audiences you want to reach based on a wide range of professional targeting criteria including company, skills, interests, and more.
Analyze campaign-reporting metrics provided by your LinkedIn account team and fine-tune your ads.
Build relationships and grow your company’s LinkedIn follower count using unique ad formats and “Follow Company” CTAs.
Sponsored InMail
Reach your target audience with content valuable to them right in their LinkedIn Inboxes.
What you can do with Sponsored InMail:
- Boost registrations with personalized invites to webinars or in-person events
- Drive conversions with targeted product and service promotions
- Promote content downloads of infographics, white papers, eBooks, and more
Display Ads
Drive high-quality leads within the budget you choose using our self-service advertising platform.
Why LinkedIn Display Ads?
Get your business in front of the largest, most engaged network of professionals, thought leaders, decision-makers and influencers.
Attract and engage your target audience with highly visible display ads, placed exclusively on high-traffic LinkedIn pages.
Use LinkedIn’s exclusive professional targeting or your own first- or third-party data to programmatically reach the audiences that matter most to your business.
Advertise with confidence in LinkedIn’s bot-restricted, fraud-monitored environment.
Target the Largest Professional Audience – Choose from intent- and persona-based targeting options.
Intent-based targeting – Use your own first- or third-party data to retarget website visitors, CRM contacts, lookalike audiences, and more.
Professional identity targeting – Use LinkedIn audience segments to programmatically reach professional audiences based on their company size, seniority, professions, and more.
Text Ads
Drive high-quality leads within the budget you choose using our self-service advertising platform.
What you can do with Text Ads:
- Choose the professional audience you want to reach
- Easily create your own ads
- Set your own budget – without contracts or long-term commitments
- Pay for only the ads that work – per click or per impression
- Track the number of leads you’re getting from your ads on LinkedIn with conversion tracking