The logo symbolizes all that your business represents – your promise to your customer, your services and offerings, quality, reliability and everything that makes your company different from the rest. It’s the first step to brand positioning and development. Think of it as the unique identity through which customers will recognize your company and are left with a lasting memory of your brand.
Once your logo is completed it needs to be applied consistently to all your Marketing Materials in order for the message to get across effectively. A business should always ensure that all communications no matter how big or small, even at the internal level always include the company logo.