Marketing Services

If your brand were a person, who would it be?

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  If your brand were a person, who would it be? And would you want to be associated with them? As brands mature with age, some aspects of the original business concept are likely to grow and evolve into something different. This is a natural process of business progression, an aspect that should be embraced.…

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The Top Nine Reasons for Rebranding

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  Rebranding. Old vs New Sooner or later the time comes when your corporate identity is no longer working for you, but against you. Recognizing when it’s time for a rebrand may seem difficult. Here are the top nine reasons for a rebrand.   Out with the old, in with the new On average, organizations…

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Setting and Forgetting Your Brand – for Decades

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What is a brand? A brand is the perception that your key stakeholders (current and prospective clients, employees, partners, industry and media) have of your company. That perception is created through every single interaction with your company at every single brand touch-point. A great brand stands the test of time – to a point. Making…

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Providing the ROI of Your Marketing Activities

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Measuring the ROI (return on investment) of your marketing activities was the top marketing challenge, according to the 2015 State of Inbound report. But it’s a vital way for marketers to understand the effectiveness of each particular marketing campaign, piece of content, etc. Plus, proving ROI often goes hand-in-hand with making an argument to increase…

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